Search results for "Technical editing"

Carteles de libros en España: orígenes barrocos (con un apunte decimonónico)

2018

ABSTRACT: This article involves the study of Spanish posters that advertise the sale of publications printed by bookseller-publishers and printers in the modern world. The array of posters identified and preserved is not extensive, due to their ephemeral nature. However, their utilization is confirmed in documentary sources, references to these posters in gazettes, erudite correspondence, or literary testimonies themselves. I will attempt to demonstrate the role of the poster in the diffusion of publicity for these editorial novelties by considering walls as a space for public communication, serving the purpose of promoting new publications. In this study I consider the Baroque antecedents …